Pier 360

Pier 360 is the annual ocean sports and beach festival on the world famous Santa Monica Pier. Lavazza challenged us to be the premiere hub of coffee during the event. Specifically we were tasked with creating a sustainability-themed space that not only highlights a new varietal coffee line but also taps into the eco-friendly culture in the beach town area. Here we served ¡TIERRA! cold brew and encouraged guests to intimately connect with the product with coffee bean smell boxes and learn more about the regions Lavazza harvests their beans with an interactive spinning grid wall.